Antimos Singapore
Background
Antimos is an award-winning pest repellent brand that is distributed nationwide in Singapore in all major supermarkets and pharmacies. The product boasts all-natural ingredients, while being an effective deterrent against mosquitoes and cockroaches.
The Challenge
Building a digital presence for traditional household brands can prove to be a challenging feat.
To expand Antimos’ appeal to a younger target audience, we wanted to incorporate fresh takes on product messaging, positioning Antimos as an engaging and relevant brand.
Our Solution
With Antimos’ key challenges in mind, Maneki built a digital strategy using media channels and marketplaces popularly used by the younger demographic – Facebook, Instagram, Shopee and Lazada. This strategy was fleshed out with a campaign targeted at millennial homemakers and young families.
Through a focus group survey, we narrowed down Antimos’ primary consumer group as young homemakers.
To increase Antimos’ brand presence within this community, we collaborated with an event partner to distribute informative placards with Antimos samples, as part of an accompanying public relations campaign that secured a direct and extensive outreach.
SOCIAL MEDIA CAMPAIGNS • PRINT MARKETING • ONLINE STOREFRONT DESIGN •
WEBSITE DESIGN & DEVELOPMENT • WEBSITE MAINTENANCE
WEBSITE DESIGN & DEVELOPMENT • WEBSITE MAINTENANCE
